
Web Video & Pod Casts
Web video and podcasts create greater interest in what you are communicating as people generally prefer to watch or listen to information.
Video marketing is now one of the best ways to market a business. A video increases people interest and sites featuring a video (if optimised correctly) are 53 times more likely to appear on the first page of search engines.
Podcasts are a great way to provide you customers with advice or even allow users access to seminars or conferences they would otherwise miss.
Animation
Animation in any form can be used in multiple interactive ways on your site whether it be illustrating a process, menu system, banner advert or simply adding entertainment value.
This heightens the interest of the user and encourages return visits or for “click throughs” to other site pages (if it’s used as a banner). If used sparingly, it can boost not only your visibility on social networks and search engines, but also your return visits.



